2001 2010 Disruptive Innovation Leadership 
Harvard Business Review
AUGUST 31, 2011
It took a few years to get things back on track, but from 2005-2010 Apple's innovation premium jumped to 52%. Most acknowledge Cook as exceptional at execution, but we know little about whether he has the innovator's DNA to "see what's next," the way Jobs did consistently. Can he do it? Can Cook do this? Before A.G.
Harvard Business Review
JANUARY 16, 2013
What the naysayers are overlooking or ignoring is that one could have made a list for Steve Jobs that would look remarkably similar: Missed earnings: Apple posted a $247 million quarterly loss ( in 2001 , four years after Jobs took over — and the stock went UP in after-hours trading). Bad quality control: MobileMe, antenna-gate.
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