How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
In fact, Amazon was only operating at such a high burn rate because it could. By the fourth quarter of 2001 — that is, within about 21 months — it was turning a profit. With Amazon, though, nobody emphasizes EPS. That opportunistic approach to financial markets has defined Amazon since it went public in 1997.
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