How Companies Escape the Traps of the Past
Harvard Business Review
APRIL 26, 2016
And yet without Box 2, organizations don’t truly transform; they persist in limiting ways of operating. Former GE boss Jack Welch was a master at using symbolic bets to coach GE to have the culture he wanted to achieve his strategic goals, to be #1 or 2 in every market they were in. So, how do you build Box 2 muscle?
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