The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. Smucker's has grown over the past decade largely by taking on cast-off food brands from Procter & Gamble, its Ohio consumer products neighbor, and finding ways to grow them again.
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