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Corporate Social Responsibility (CSR)

Coaching Tip

If you try to create profit in any other way, you may succeed in the short term, but in the end the natural movement of society will crush you and you are bound to lose. CSR is not charity; it is an investment made in order to create value and does not differentiate between commercial and CSR activities.

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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course. This meant abandoning IBM's existing organization, in which product silos and geographic entities operated independently and frequently were more competitive than collaborative. Directness.