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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Blue Lobster at the South Bristol Coop , 2004. It is incumbent upon us, whether we’re a blue lobster or not, to find, nurture and develop blue lobsters. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models.

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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Blue Lobster at the South Bristol Coop , 2004. It is incumbent upon us, whether we’re a blue lobster or not, to find, nurture and develop blue lobsters. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models.