25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.
Harvard Business Review
JUNE 25, 2018
Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). But the TBL wasn’t designed to be just an accounting tool. To truly shift the needle, however, we need a new wave of TBL innovation and deployment.
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