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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Blue Lobster at the South Bristol Coop , 2004. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. One of my clients is doing this with their “Blue Lobster Leadership” program (seriously, that’s the name!).

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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Blue Lobster at the South Bristol Coop , 2004. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. One of my clients is doing this with their “Blue Lobster Leadership” program (seriously, that’s the name!).