How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
When I joined in 2007, it was obvious Sephora had the right ingredients to become a world-class digital brand — willingness to take risks, commitment to customers, and passion for educating clients. The original creation of Sephora.com was largely outsourced, and we didn’t have an internal digital development team when I joined.
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