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The Importance of Testing in an E-marketing Campaign

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
Marketing Press Release Direct Marketing Discount 162
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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

FEBRUARY 3, 2012

Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Ethics Statement. Copyright 2007-2011 by StrategyDriven, Inc. Formula press releases and features, which can be locally customized. Other components of a program which can and should be customized.

Positioning 50
Positioning Company Strategic Planning Guidelines 50
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