2010 2018 Advertising Continuous Change 
Harvard Business Review
SEPTEMBER 4, 2014
Companies have developed models that indicate which customers are likely to defect, what advertising pitches they will respond to, how likely a debtor is to default (and what can be done to avoid making loans to that person), what will prompt donors to up the ante on their giving, and even who is likely to pay more for services like car insurance.
Harvard Business Review
SEPTEMBER 4, 2014
Companies have developed models that indicate which customers are likely to defect, what advertising pitches they will respond to, how likely a debtor is to default (and what can be done to avoid making loans to that person), what will prompt donors to up the ante on their giving, and even who is likely to pay more for services like car insurance.
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