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To Make Better Decisions, Combine Datasets

Harvard Business Review

Firms have been developing models that predict how their customers will behave for years. Indeed, as I argued in Harvard Business Review , complex systems with their continually changing interrelationships often defy understanding by using conventional means. This idea is not new, of course.

article thumbnail

To Make Better Decisions, Combine Datasets

Harvard Business Review

Firms have been developing models that predict how their customers will behave for years. Indeed, as I argued in Harvard Business Review , complex systems with their continually changing interrelationships often defy understanding by using conventional means. This idea is not new, of course.