2010 2018 Continuous Change Influence 
Harvard Business Review
SEPTEMBER 4, 2014
Organizations such as Blue Cross Blue Shield have used their considerable databases about chronically ill people to target and influence their care, reducing to some extent the total cost of care, much of which is concentrated in helping a small portion of their total consumer base. This in turn creates the opportunity for strategic action.
Harvard Business Review
SEPTEMBER 4, 2014
Organizations such as Blue Cross Blue Shield have used their considerable databases about chronically ill people to target and influence their care, reducing to some extent the total cost of care, much of which is concentrated in helping a small portion of their total consumer base. This in turn creates the opportunity for strategic action.
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