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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

He instituted weekly business performance review (BPR) meetings that required a new level of rigor, scrutiny, and detailed analysis from the company’s leaders. In 2010, Motor Trend named one of Ford’s newest cars, the Ford Fusion, “Car of the Year.” And the company posted annual profits of $6.6

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