Stop Focusing on Profitability and Go for Growth
Harvard Business Review
MAY 1, 2017
Global capital balances more than doubled between 1990 and 2010 — from $220 trillion (about 6.5 Next time you're deciding about a big investment, NPV can help you make a more informed decision. Others reward easy-to-measure improvements in existing processes over less-easily-quantified innovations. times global GDP).
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