4 Ways CEOs Can Conquer Short-Termism
Harvard Business Review
FEBRUARY 24, 2017
Mark Bertolini, CEO of Aetna, began his tenure, in 2010, by lowering targets by over one-third, in a single bold move. Bertolini observed that many of his peers had been promising 15% earnings per share (EPS), even during the financial crisis of 2009. Bertolini knew that such unrealistic targets would create problems.
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