2010 Finance Marketing Merchandising 
Terry Starbucker
MAY 29, 2014
It wasn’t hard to like Sarah Young as soon as we walked into her downtown store back in 2010, when we first moved to Portland. Pick the right target demo in a crowded market. They wanted a place where they could actually see the merchandise, and have a more edited and curated selection so it was easy for them to choose.
Harvard Business Review
AUGUST 6, 2014
At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.
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