How to Conduct a “Customer Listening Session” | Top Executive.
Tony Mayo
MARCH 10, 2010
Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Plan to have 6-12 participants. Prepare and test questions in advance.
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