2011 Management Positioning Social Capital 
Coaching Tip
FEBRUARY 9, 2011
The best leaders build the ‘social capital’ of their organizations,” says Dr. Wayne Baker, author of Achieving Success Through Social Capital (Jossey-Bass, 2000). The corporate reason to collaborate is to improve decision making through knowledge management.
Harvard Business Review
AUGUST 9, 2012
Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. In turn, social media firms, such as Facebook, should become expert at enabling this. Help them build social capital. Second, CEOs have lost all patience. That got NI into the C-suite.
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