2011, Scientific Management and Short-term

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2011

Scientific Management

Short-term

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

In his groundbreaking new book, Brand Relevance : Making Competitors Irrelevant, David shows how any company can use the “brand relevance” strategy to achieve long-term, competitive success. Brand Relevance provides the tools companies need to generate innovative offerings that can create long-term financial success.

Brand

Brand Aaker Six Sigma Short-term

How IT Professionals Can Embrace the Serendipity Economy

Harvard Business Review

AUGUST 19, 2013

With Frederick''s Taylor invention of scientific management in the 1880s, and its subsequent assimilation into what we now consider modern management, organizations have used logic and rationality to the eliminate waste, to seek efficiency, and to transfer human knowledge to tools and processes. Serendipity into Performance.

CTO

CTO Franchising CIO Short-term

Leadership Digital

Forget Brand Preference – Win the Brand Relevance War

How IT Professionals Can Embrace the Serendipity Economy

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