Midsized Firms Can Survive a Cash Crisis
Harvard Business Review
MAY 8, 2014
To use a different company example, one growing financial services firm’s new CFO learned this in 2004. The CFO couldn’t understand why. Cash revenues were indeed $200 million for the year, but the correct GAAP net revenues were only $30 million and profit was $2 million. 2012 revenue was 84% of 2007 revenue.)
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