Midsized Firms Can Survive a Cash Crisis
Harvard Business Review
MAY 8, 2014
Operational meltdowns can devour a midsized company’s cash. To use a different company example, one growing financial services firm’s new CFO learned this in 2004. The CFO couldn’t understand why. If the CFO has a realistic budget, it’s much easier for a midsized company to borrow money. Not growth, or even profits.
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