Midsized Firms Can Survive a Cash Crisis
Harvard Business Review
MAY 8, 2014
Operational meltdowns can devour a midsized company’s cash. Cash revenues were indeed $200 million for the year, but the correct GAAP net revenues were only $30 million and profit was $2 million. Due to its fiscal prudence (and a rebounding economy), by 2012, the company was nearly the size it had been in 2007.
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