Profit First: Reverse Engineer Your Way To Financial Success
JULY 20, 2014
Michalowicz now operates his third million dollar venture, is a former small business columnist for The Wall Street Journal; the former MSNBC business make-over expert; is a keynote speaker on entrepreneurship; and is the author of Profit First , The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”. What’s wrong with the traditional “GAAP” accounting formula. “Profit is not an event, it’s a habit.