Virgin Atlantic Tested 3 Ways to Change Employee Behavior
Harvard Business Review
AUGUST 1, 2016
At the end of 2013, we randomly allocated the captains to three treatment groups and one control group, and in January 2014, all captains were told that their flight and fuel behavior would be monitored for the next eight months. These interventions were sent to the home address of each captain in the middle of every month for eight months.
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