5 Pitfalls of Marketing Waterfalls
Strategy Driven
JUNE 5, 2014
The underpinning principle of a waterfall is that there is a natural cascade from top to bottom, supported with processes to move from one stage to the next. Yes, having a roll-up is interesting, but isn’t the ultimate goal to know how to accelerate the ‘lead’ from cold to close? FREE StrategyDriven Trial Membership.
51 
Let's personalize your content