article thumbnail

5 Pitfalls of Marketing Waterfalls

Strategy Driven

The underpinning principle of a waterfall is that there is a natural cascade from top to bottom, supported with processes to move from one stage to the next. Yes, having a roll-up is interesting, but isn’t the ultimate goal to know how to accelerate the ‘lead’ from cold to close? FREE StrategyDriven Trial Membership.

article thumbnail

Research Shows That Smaller M&A Deals Work Out Better

Harvard Business Review

By examining dozens of variables, we found the levers that explain more than 80% of the up-drift and down-drift on what we have dubbed the “power curve” of corporate performance. Programmatic M&A alone is rarely enough, however, to vault a company up the corporate charts. Making M&A Part of a Combination Play.

CAGR 8