5 Pitfalls of Marketing Waterfalls
Strategy Driven
JUNE 5, 2014
The underpinning principle of a waterfall is that there is a natural cascade from top to bottom, supported with processes to move from one stage to the next. The waterfall methodology was a classic approach used for software development. ‘One size fits all’ marketing waterfalls are too rigid. FREE StrategyDriven Trial Membership.
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