Remove 2013 Remove Bottom-up Remove Business Model Remove Due Diligence
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5 Pitfalls of Marketing Waterfalls

Strategy Driven

Here are 5 pitfalls to watch out for when using a marketing waterfall reporting model that influence how you make decisions, execute campaigns, and ultimately spend money. The underpinning principle of a waterfall is that there is a natural cascade from top to bottom, supported with processes to move from one stage to the next.

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Research Shows That Smaller M&A Deals Work Out Better

Harvard Business Review

By examining dozens of variables, we found the levers that explain more than 80% of the up-drift and down-drift on what we have dubbed the “power curve” of corporate performance. Programmatic M&A alone is rarely enough, however, to vault a company up the corporate charts. Making M&A Part of a Combination Play.

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