2013 Bottom-up Due Diligence Marketing 
Strategy Driven
JUNE 5, 2014
As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.
Harvard Business Review
MAY 9, 2018
By examining dozens of variables, we found the levers that explain more than 80% of the up-drift and down-drift on what we have dubbed the “power curve” of corporate performance. Take marketing giant WPP. Programmatic M&A alone is rarely enough, however, to vault a company up the corporate charts. Insight Center.
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