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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Raising Capital Through Crowdfunding

Women on Business

Those that have some money to play with and want to invest it with small business owners, like themselves, rather than putting all of their money in the hands of the stock market are actively signing up on crowdfunding sites. They can conduct due diligence through the site and securities are offered by WRH+Co.

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How Midsized Companies Can Avoid Fatal Acquisitions

Harvard Business Review

Like a shopper in a flea market, it is quite easy for a CEO at a midsized company to get distracted by sexy deals. They have strong due diligence skills. The reason is that conducting due diligence will be costly and arduous because small companies often have poor reporting and accounting systems.

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What to Know About Doing Business in Iran

Harvard Business Review

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

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An Activist Investor Lands in Your Boardroom — Now What?

Harvard Business Review

More than 200 activist-investor initiatives hit companies in 2013, a seven-fold increase over a decade earlier. Brown conducted the due diligence required of a director candidate. Would the new activist be strategically aligned and prove to be a good fit? A partner with ValueAct, Bradley E.

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What Initial Coin Offerings Are, and Why VC Firms Care

Harvard Business Review

Then, via price dynamics determined by market supply and demand, the value is settled on by the network of participants, rather than by a central authority or government. As of March 2017, the market capitalization of the ether token was more than $4 billion.). Insight Center. Business in the Era of Blockchain.

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Research Shows That Smaller M&A Deals Work Out Better

Harvard Business Review

Mergers, acquisitions, and divestitures make up one of those variables, provided they average at least one deal per year in a program that cumulatively amounts to more than 30% of a company’s market capitalization over 10 years, with no single deal being more than 30% of market cap. Take marketing giant WPP.

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