Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?
Harvard Business Review
SEPTEMBER 24, 2013
Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad.
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