Using Data to Increase Patient Engagement in Health Care
Harvard Business Review
JUNE 30, 2015
Inside the company, we sometimes refer to this initiative as “The Death of McKinsey,” an identifier not-so-loosely inspired by a blog post from Gordon Ritter and motivated further by a 2013 Clayton Christensen HBR article. Slowly but surely, these same techniques are being brought to the B2B space, and to health care.
8 
Let's personalize your content