How U.S. Businesses Can Succeed in India in 2015
Harvard Business Review
DECEMBER 22, 2014
In June 2013, Dallas-based Mary Kay exited from India after six years and over $20 million invested. Ambassador to India from 2004 to 2009, was more successful in part because his long tenure enabled him to gain trust, respect and apply his learning effectively. But it won’t be “India’s fault,” in our view.
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