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The CIO Paradox: A book review by Bob Morris

First Friday Book Synopsis

Bob''s blog entries Accountability versus Ownership “Be yourself [period] Everyone else is taken” Bibliomotion CIO Career Path Corporate Board Cost versus Innovation David C.

CIO 80
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The Rise of the Digital CMO

Harvard Business Review

Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability.

CIO 8