The Big Picture of Business: The Colonel and Me
Strategy Driven
JUNE 7, 2013
’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights. ” KFC was a watershed in my career (at that point 21 years long). Ethics cannot be edicted from afar. Its CEO (John Y. All rights reserved.
63 
Let's personalize your content