What Happened When Linkin Park Asked Harvard for Help with Its Business Model
Harvard Business Review
JUNE 23, 2015
of course). Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. But by 2013, Linkin Park and Machine Shop had to address the fact that digital music (first downloads and then streaming) had changed the business dramatically. Photo by Lorenzo Errico.
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