The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 2 of 4
Strategy Driven
OCTOBER 11, 2013
Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. Rather than stick together in crisis situations and collectively investigate the problems, both Ford and Firestone distanced themselves from each. What Causes Crises. Intervention. About the Author.
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