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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4

Strategy Driven

Crisis management is so much more than handling of the media. We therefore mounted a full-scope crisis management initiative that focused heavily on after-the-crisis help for the victims and their families. There are three aspects to Crisis Management and Preparedness. Next comes Crisis Planning.