The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic. And at Björn Borg, their key performance indicators have improved after Bunge was brought in as CEO : net sales increased by 27% between 2013 and 2016, and operating profits tripled.
8 
Let's personalize your content