The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star. Bunge launched a new strategy, aiming to reinvent Björn Borg as a notable premium brand in sports fashion. Henrik Bunge is one such leader.
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