Yes, Marketers, There Is Life After Mommyblogging
Harvard Business Review
APRIL 1, 2013
In 2013, the world of "influencer marketing" is a crucial element of the marketing mix. They want marketers to better help women age well; it's about looks, finance, dreams, work, parents, and kids. Barbara Grufferman writes The Best of Everything After 50 , talking to Boomer women about health, style, finance, sex, and design.
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