Yes, Marketers, There Is Life After Mommyblogging
Harvard Business Review
APRIL 1, 2013
What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research. Think about beauty and fashion.
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