Before Hiring a Design Partner, Consider This
Harvard Business Review
MAY 20, 2013
It''s your job to pour what you know into the project and travel with the team: think of it as an equal partnership. Vijay Govindarajan and Chris Trimble have written at length on the challenges of execution in their book, The Other Side of Innovation. Design Project management Design is a service, not a magic spell. There are designers who do it well, and those who do it poorly ; some produce profitable outcomes, and some waste money.