Morning Advantage: Ben Stiller's Search for Digital Gold
Harvard Business Review
MARCH 21, 2013
As comedians like Ben Stiller, Sarah Silverman, and Michael Cera start production companies to develop and sell original content to digital distributors like Yahoo!, And when he does, it’ll likely come the old-fashioned way, as Paramount’s InSurge division, which has a first-look deal with Red Hour, plans to sell the first three seasons of Stiller's on-line series Burning Love to international TV markets. Will Holllywood figure out how to use the Internet to generate the big bucks?