How Data Visualization Answered One of Retail’s Most Vexing Questions
Harvard Business Review
MAY 9, 2014
” Lezon, along with Alex and Ani’s head of merchandising and head of sales operations, used the data to inform product placement. . “We now know that there was a certain area in our store people went to more often,” he told me. “It’s not about building out big, long-term solutions.
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