What Apple Gets Right with Its Smartwatch
Harvard Business Review
SEPTEMBER 17, 2014
That’s why announcements like last week’s Apple Watch tend to have the cultural impact they do. When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. Uniqueness.
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