What Apple Gets Right with Its Smartwatch
Harvard Business Review
SEPTEMBER 17, 2014
If Maslow was right, brands needed to target a single need, satisfy it well, and be done. But it turns out that Maslow wasn’t entirely right. Think of Campbell’s “Mmm-mmm Good” campaign at one end and Lexus’s “Relentless Pursuit of Perfection” at the other.
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