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Deming 101: Kelly Allan’s Presentation at Our 2014 Annual Conference

Deming Institute

Edwards Deming Institute 2014 annual conference was Deming 101 (giving an introduction to Dr. Deming’s ideas). Kelly, in talking about Maslow’s work paraphrases Maslow as follows (about 1 hour and 2 minute mark): You cannot be all you can be unless you help others be all that they can be.

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What Apple Gets Right with Its Smartwatch

Harvard Business Review

If Maslow was right, brands needed to target a single need, satisfy it well, and be done. But it turns out that Maslow wasn’t entirely right. Think of Campbell’s “Mmm-mmm Good” campaign at one end and Lexus’s “Relentless Pursuit of Perfection” at the other.