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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. trillion by 2015, according to a recent Nielsen report.

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. trillion by 2015, according to a recent Nielsen report.